The Comms Lady
the comms lady
I've been The Comms Lady - in one guise or another - since the mid-90s.
Since then, I've enjoyed a varied career. Highlights include developing and launching the National Crime Agency brand and its campaigns function; establishing and scaling the cross-government creative shared service (now Design102), co‑leading cross‑government brand transformation at No10; strengthening corporate affairs capability at the Police Digital Service; designing and implementing new communications operating models for several high-profile organisations (including a national bank and a police force); and shaping sustainability strategy and identity for Huddled Group Plc. I also founded and scaled my own marcomms agency and have consulted both independently as The Comms Lady and as an Associate with global consultancy, Baringa.
Read more about my career journey (so far).
areas of EXPERTISE
External communications
External communications
- Corporate & Strategic comms
- Media relations & PR (proactive & reactive)
- Digital comms & Social media
- Crisis communications
- Member & Stakeholder comms
Internal communications
External communications
- Internal communications
- Workforce engagement
- Employee advocacy
- Strategic & operational alignment
- Organisational change
Content creation
Content creation
- Short & long-form writing
- Thought leadership
- Executive-level ghost-writing
- Multi-channel content (integrated approach)
- Data & insight-led
Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR)
- Impact strategy / CSR
- Sustainability leadership
- Transformation roadmap
- Social value creation
- ESG / Integrated Reporting
Reputation management
Corporate Social Responsibility (CSR)
- Growing advocacy
- Increasing influence
- Building brand equity
- Reputation management
- Brand management
Stakeholder engagement
Stakeholder engagement
- Stakeholder mapping
- Stakeholder engagement
- Government relations
- Regulatory & public affairs
Andrea, thanks for all you've done. Your independent perspective has added real value. From reviewing our communications capabilities to getting the right structure and expertise in place, you’ve helped to strengthen our ability to meet the growing needs of PDS both now and in the future.
Ian B. Chief Executive Officer (2023)
Andrea - thank you for everything! Without you we would never have managed to corral so many Ministers and SCS and get the message out on the Strategy. Hope you can be proud of being part of such an amazing and historic project.
Harry R. Net Zero Director, HM Government (2021)
Andrea is remarkable operating at a strategic level to deliver outstanding communication results. She has often guided me on effective and impactful options using her in-depth knowledge and experience to ensure every opportunity is fully considered which she does with immense agility and impact.
Jay P. Policy Director (2019)
I worked with Andrea at Bedfordshire Police. Andrea is the ultimate professional and an expert in communications, branding and engagement. She is innovative and was an integral part of our executive team. She would be an asset to any organisation or corporation.
Mark C. Deputy Chief Constable (2016)