The Comms Lady
A senior leader with strategic depth and operational versatility, helping organisations to deliver greater value and impact.
ThankS FOR VISITING!
I'm Andrea, a specialist in strategic communications, corporate affairs, sustainability, and change.
I’ve spent the past 30 years building and leading communications teams and projects in complex organisations across the private, public, and non-profit sectors. My experience includes working at a senior level within central government departments, law enforcement agencies, industry trade associations, and private-sector organisations in the e-commerce, telecoms, media, and advertising industries. I have also founded and led two communications businesses and worked as a senior associate for the award-winning consultancy firm, Baringa.
My time is currently spent leading strategic communications for Buckinghamshire Council's Planning, Growth, and Sustainability Directorate, and I'm also a Communications and Sustainability Advisor at Huddled Group Plc - one of the UK's fastest growing e-commerce retailers.
MY areas of expertise
Strategic Communications
Strategic Communications
Strategic Communications
Having the right approach to communications and engagement is crucial to successfully informing, engaging, and mobilising audiences, as well as protecting brand reputation and mitigating risk.
Getting a strategy in place to ensure it supports delivery of business goals is vital, and keeps communicators on track, enabling them to deliver proactively as well as manage the reactive demands.
Corporate Affairs
Strategic Communications
Strategic Communications
Increasing advocacy, influencing policymakers, and attracting talent, investors, and customers are all vital ingredients to business success and Corporate Affairs plays a key role. Ensuring join-up across the various disciplines is crucial to delivering impact. From writing compelling narrative to leading government relations and hosting events, a coordinated approach is needed to influence all stakeholders.
Operating Model Design
Strategic Communications
Operating Model Design
Getting the right structure and infrastructure in place to meet current and future needs is key to meeting the expectations and requirements of stakeholders.
The right capabilities, including the mix of professional disciplines, policies and processes, tools and technologies, as well as ways of working must all be in place to have an effective, high-performing team.
Organisational Change
Sustainability Leadership
Operating Model Design
Getting strategies in place to ensure stakeholders are identified, understood, and included in the change process, be it incremental change, widespread reform, or wholesale transformation, is key. Timely stakeholder inclusion and well-planned communication is crucial to ensuring a smooth transition when delivering change. People are at the heart of change.
Sustainability Leadership
Sustainability Leadership
Sustainability Leadership
Customers, employees, investors, suppliers, regulators and communities are increasingly expecting to see sustainable practices across the organisations they engage with, and work for. Getting the right strategies and initiatives in place to have a positive impact on society, the environment, and the economy is no-longer a nice-to-have - its vital to value creation.
Interim management
Sustainability Leadership
Sustainability Leadership
Whether plugging a temporary gap, delivering an ad-hoc project, or test running a new role profile whilst determining the longer-term requirement, using an interim can provide the perfect solution to a short-term problem.
As an interim manager, I offer:
- A fresh perspective
- A flexible senior resource
- A financially sensible solution