{"version":"https://jsonfeed.org/version/1","title":"ANDREA MCMAHON","home_page_url":"https://andrea-mcmahon.uk","description":"ANDREA MCMAHON","author":{"name":"ANDREA MCMAHON"},"items":[{"id":"https://andrea-mcmahon.uk/writer/f/creating-and-communicating-an-impactful-corporate-strategy","html_content":"

Every organisation or institution, regardless of size or sector, will hope that their business activities create value and have a positive impact.

","url":"https://andrea-mcmahon.uk/writer/f/creating-and-communicating-an-impactful-corporate-strategy","title":"Creating and communicating an impactful corporate strategy.","summary":"Every organisation or institution, regardless of size or sector, will hope that their business activities create value and have a positive impact.","date_modified":"2024-05-30T12:53:24Z"},{"id":"https://andrea-mcmahon.uk/writer/f/building-a-sustainable-brand","html_content":"

To successfully build a sustainable brand, the organisation’s leaders must adopt a sustainability mindset. This means always thinking and acting in the common good, considering the long term, being socially and environme...

","url":"https://andrea-mcmahon.uk/writer/f/building-a-sustainable-brand","title":"Building a Sustainable Brand","summary":"To successfully build a sustainable brand, the organisation’s leaders must adopt a sustainability mindset. This means always thinking and acting in the common good, considering the long term, being socially and environme...","date_modified":"2024-04-30T14:22:58Z"},{"id":"https://andrea-mcmahon.uk/writer/f/comms-capability-sweet-spot","html_content":"

Human capital, systems and technologies, processes and policies, leadership and culture, all have an important role to play when building and maintaining an effective and impactful communications capability within your o...

","url":"https://andrea-mcmahon.uk/writer/f/comms-capability-sweet-spot","title":"Communications capability sweet spot","summary":"Human capital, systems and technologies, processes and policies, leadership and culture, all have an important role to play when building and maintaining an effective and impactful communications capability within your o...","date_modified":"2024-03-22T14:26:46Z"},{"id":"https://andrea-mcmahon.uk/writer/f/communicating-strategy-effectively","html_content":"

Does your organisation have a strategy? If so, is everybody within the organisation aware of it, and do people understand how they and others contribute towards achieving the ambitions within it?

","url":"https://andrea-mcmahon.uk/writer/f/communicating-strategy-effectively","title":"Communicating strategy effectively","summary":"Does your organisation have a strategy? If so, is everybody within the organisation aware of it, and do people understand how they and others contribute towards achieving the ambitions within it?","date_modified":"2024-02-22T13:08:38Z"},{"id":"https://andrea-mcmahon.uk/writer/f/trust-transparency-and-toxic-cultures","html_content":"

When it comes to strengthening brand reputation and building or protecting brand equity, there are three fundamental factors that can help or hinder your chance of success: Trust, transparency, and toxic cultures.

","url":"https://andrea-mcmahon.uk/writer/f/trust-transparency-and-toxic-cultures","title":"Trust, Transparency, and Toxic cultures","summary":"When it comes to strengthening brand reputation and building or protecting brand equity, there are three fundamental factors that can help or hinder your chance of success: Trust, transparency, and toxic cultures.","date_modified":"2024-01-16T19:33:38Z"},{"id":"https://andrea-mcmahon.uk/writer/f/principles-for-effective-comms-planning","html_content":"

I’m not a fan of farewells, but I’m a super fan of The ADIOS Principles. A set of principles which outlines the fundamentals you need you consider when planning your approach to ensure effective communications.

","url":"https://andrea-mcmahon.uk/writer/f/principles-for-effective-comms-planning","title":"Principles for effective comms planning","summary":"I’m not a fan of farewells, but I’m a super fan of The ADIOS Principles. A set of principles which outlines the fundamentals you need you consider when planning your approach to ensure effective communications. ","date_modified":"2023-12-14T20:00:44Z"},{"id":"https://andrea-mcmahon.uk/writer/f/the-elevation-of-comms-to-the-c-suite","html_content":"

Two of the most important responsibilities of any leader is to communicate clear direction and instil trust and confidence in those they seek to lead and influence. It’s no surprise, therefore, that the requirement for s...

","url":"https://andrea-mcmahon.uk/writer/f/the-elevation-of-comms-to-the-c-suite","title":"The time of the Chief Communications Officer","summary":"Two of the most important responsibilities of any leader is to communicate clear direction and instil trust and confidence in those they seek to lead and influence. It’s no surprise, therefore, that the requirement for s...","date_modified":"2023-10-16T20:54:28Z"},{"id":"https://andrea-mcmahon.uk/writer/f/why-ai-wont-see-off-the-comms-profession","html_content":"

There’s currently a lot of chat about AI predicting that we are facing a near and present danger of certain jobs becoming consigned to the history books.

","url":"https://andrea-mcmahon.uk/writer/f/why-ai-wont-see-off-the-comms-profession","title":"Why AI won't see off the comms profession","summary":"There’s currently a lot of chat about AI predicting that we are facing a near and present danger of certain jobs becoming consigned to the history books.","date_modified":"2023-06-08T14:23:26Z"},{"id":"https://andrea-mcmahon.uk/writer/f/consistency-is-king","html_content":"

Paying homage to the King’s Coronation, albeit with a slightly tenuous link, today’s Comms Lady Blog looks at the importance of consistency in the context of organisational communications.

","url":"https://andrea-mcmahon.uk/writer/f/consistency-is-king","title":"Consistency is King","summary":"Paying homage to the King’s Coronation, albeit with a slightly tenuous link, today’s Comms Lady Blog looks at the importance of consistency in the context of organisational communications.","date_modified":"2023-05-07T10:33:25Z"},{"id":"https://andrea-mcmahon.uk/writer/f/internal-information-flow-my-4-ps","html_content":"

Let’s start by taking the P’s. (Now, bear with me on this).

","url":"https://andrea-mcmahon.uk/writer/f/internal-information-flow-my-4-ps","title":"My four Ps of internal information flow","summary":"Let’s start by taking the P’s. (Now, bear with me on this). ","date_modified":"2023-04-16T16:05:43Z"},{"id":"https://andrea-mcmahon.uk/writer/f/communication-keeping-it-real","html_content":"

What better day to write about the communicating of falsehoods and inaccurate information, than April Fools’ Day.

","url":"https://andrea-mcmahon.uk/writer/f/communication-keeping-it-real","title":"False narrative and fake news","summary":"What better day to write about the communicating of falsehoods and inaccurate information, than April Fools’ Day. ","date_modified":"2023-04-02T17:29:59Z"},{"id":"https://andrea-mcmahon.uk/writer/f/being-smart-on-social","html_content":"

Even the most experienced professional and highly respected organisation can inadvertently find themselves in a crisis caused by a comment on social media. So how can organisations help their employees be smart with soci...

","url":"https://andrea-mcmahon.uk/writer/f/being-smart-on-social","title":"Being smart with social","summary":"Even the most experienced professional and highly respected organisation can inadvertently find themselves in a crisis caused by a comment on social media. So how can organisations help their employees be smart with soci...","date_modified":"2023-03-13T12:16:47Z"},{"id":"https://andrea-mcmahon.uk/writer/f/look-whos-listening-overheard-comms","html_content":"

Listening to Prime Minister Sunak’s recent address in Northern Ireland has inspired this week’s blog, which highlights the importance of understanding the concept of ‘overheard communication’.

","url":"https://andrea-mcmahon.uk/writer/f/look-whos-listening-overheard-comms","title":"Look who's listening","summary":"Listening to Prime Minister Sunak’s recent address in Northern Ireland has inspired this week’s blog, which highlights the importance of understanding the concept of ‘overheard communication’.","date_modified":"2023-03-02T13:07:41Z"},{"id":"https://andrea-mcmahon.uk/writer/f/my-abc-of-comms-capability","html_content":"

Having the right comms capability within an organisation provides a crucial lever to affect change, attain progress, and achieve goals.

","url":"https://andrea-mcmahon.uk/writer/f/my-abc-of-comms-capability","title":"ABC of communications capability","summary":"Having the right comms capability within an organisation provides a crucial lever to affect change, attain progress, and achieve goals. ","date_modified":"2023-02-23T12:01:35Z"},{"id":"https://andrea-mcmahon.uk/writer/f/the-power-of-communication-zelensky-style","html_content":"

I know I’ve already published The Comms Lady Blog this week and I wouldn’t usually sit down to pen the next until the weekend, but after watching President Zelenskyy’s parliamentary address earlier, I simply had to write...

","url":"https://andrea-mcmahon.uk/writer/f/the-power-of-communication-zelensky-style","title":"The power of communication: Zelenskyy style","summary":"I know I’ve already published The Comms Lady Blog this week and I wouldn’t usually sit down to pen the next until the weekend, but after watching President Zelenskyy’s parliamentary address earlier, I simply had to write...","date_modified":"2023-02-08T19:54:03Z"},{"id":"https://andrea-mcmahon.uk/writer/f/beware-the-echo-chamber","html_content":"

It’s so easy to fall into the trap of communicating and engaging in an echo chamber. I’ve seen it in different types of organisations and spotted some common themes.

","url":"https://andrea-mcmahon.uk/writer/f/beware-the-echo-chamber","title":"Beware the echo chamber!","summary":"It’s so easy to fall into the trap of communicating and engaging in an echo chamber. I’ve seen it in different types of organisations and spotted some common themes.","date_modified":"2023-02-05T16:16:25Z"},{"id":"https://andrea-mcmahon.uk/writer/f/top-tips-stakeholder-engagement","html_content":"

Whether you are trying to increase influence, manage change, or engage a workforce, developing an approach to stakeholder engagement is crucial.

","url":"https://andrea-mcmahon.uk/writer/f/top-tips-stakeholder-engagement","title":"Top Tips: Stakeholder engagement","summary":"Whether you are trying to increase influence, manage change, or engage a workforce, developing an approach to stakeholder engagement is crucial.","date_modified":"2023-01-23T19:16:25Z"},{"id":"https://andrea-mcmahon.uk/writer/f/net-zero-my-review-by-numbers","html_content":"

Friday (13 Jan) saw the publication of the Mission Zero report, sharing the findings and recommendations of a Review commissioned by Government to seek answers to two questions:

","url":"https://andrea-mcmahon.uk/writer/f/net-zero-my-review-by-numbers","title":"Net Zero: My review by numbers","summary":"Friday (13 Jan) saw the publication of the Mission Zero report, sharing the findings and recommendations of a Review commissioned by Government to seek answers to two questions: ","date_modified":"2023-01-16T21:12:28Z"},{"id":"https://andrea-mcmahon.uk/writer/f/navigating-the-turbulent-twenties","html_content":"

So, what do leaders need to do to survive and thrive during the modern day? …Now, there’s a question.

","url":"https://andrea-mcmahon.uk/writer/f/navigating-the-turbulent-twenties","title":"Navigating The Turbulent Twenties","summary":"So, what do leaders need to do to survive and thrive during the modern day? …Now, there’s a question.","date_modified":"2023-01-08T19:00:00Z"}]}